Privacy policy
Privacy Policy
Last updated: 10th June 2026
This Privacy Policy explains how IMB Race Clothing LTD of 143 Burton Road, Lincoln, LN1 3LN, United Kingdom ("IMB", "we", "us" or "our") collects, uses, stores and shares your personal information when you visit imb.store, place an order, contact us, create an account, sign up to marketing, or otherwise use our services.
For questions about this Privacy Policy or your personal information, please contact us at hello@imb.store.
This Privacy Policy should be read alongside our Cookie Policy, Your Privacy Choices page, and our other website policies.
1. The personal information we collect
We may collect and process the following types of personal information:
Information you give us directly
This may include:
• your name
• billing address and delivery address
• email address
• phone number
• account login details
• order details
• payment related information
• design, sizing or personalisation information you provide for custom products
• messages, emails or other customer service correspondence
• any other information you choose to send to us
Information collected automatically
When you use our website, we may automatically collect certain technical and usage information, including:
• IP address
• browser type and device information
• pages viewed and time spent on the site
• referral source
• approximate location based on technical data
• cookie and tracking information
• purchase journey and on site behaviour
Information from third parties
We may receive information from third parties who help us operate our business, including:
• ecommerce and website platform providers, including Shopify
• payment providers
• shipping and fulfilment providers
• analytics providers
• advertising and marketing partners
• fraud prevention and security providers
• customer support tools
• social media or advertising platforms where you interact with our brand
2. How we use your personal information
We use your personal information to:
• process and fulfil orders
• take payment and manage transactions
• arrange delivery, returns, exchanges and customer support
• contact you about your orders, account or enquiries
• create and manage customer accounts
• provide custom products based on the information you submit
• improve our website, services and customer experience
• detect and prevent fraud, abuse and security issues
• comply with legal and regulatory obligations
• keep records for tax, accounting and operational purposes
• send marketing communications where permitted by law or where you have asked to receive them
• show relevant advertising and measure the effectiveness of our marketing, subject to your preferences and applicable law
3. Our lawful bases for processing
Where UK data protection law applies, we rely on one or more of the following lawful bases:
• Contract, where we need your information to process orders, deliver products, provide customer support or manage your account
• Legal obligation, where we must keep records, respond to lawful requests or comply with legal duties
• Legitimate interests, where we use information to run, improve and protect our business, website, services and customer relationships in a proportionate way
• Consent, where required, for example for certain marketing or non essential cookies and similar technologies
4. Marketing
If you sign up to receive marketing from us, or if we are otherwise allowed to contact you under applicable law, we may send you emails or other communications about our products, launches, offers and updates.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at hello@imb.store.
Even if you opt out of marketing, we may still contact you with service messages relating to your orders, account, returns or other non marketing matters.
5. Cookies and similar technologies
We use cookies and similar technologies to operate our website, remember your preferences, understand how visitors use the site, improve performance, and, where permitted, support advertising and measurement.
Some cookies are strictly necessary for the website to function. Other cookies, such as analytics or advertising cookies, are used only where allowed by law and in line with your preferences.
For more information, please see our Cookie Policy and Your Privacy Choices page.
You can manage your preferences at any time through our cookie banner or Your Privacy Choices page.
6. Who we share your information with
We may share your personal information with trusted third parties where reasonably necessary to run our business and provide our services, including:
• Shopify and related ecommerce infrastructure providers
• payment processors
• shipping, logistics and fulfilment partners
• IT, hosting and cloud service providers
• customer support and communication platforms
• analytics providers
• marketing and advertising partners, where permitted
• fraud prevention and security providers
• professional advisers such as legal, accounting or insurance advisers
• regulators, courts, law enforcement or other authorities where required by law
• a buyer, investor or successor business in connection with a sale, merger, restructuring or similar transaction
We do not sell your personal information in the ordinary meaning of the word "sell". However, if you accept certain advertising or targeting cookies, some data sharing with advertising partners may take place in a way that privacy laws in some countries or states treat as "sharing" or similar regulated activity.
7. International transfers
Some of our service providers may process personal information outside the United Kingdom. Where that happens, we take reasonable steps to ensure appropriate safeguards are in place, such as adequacy regulations, standard contractual clauses, or other lawful transfer mechanisms where required.
8. How long we keep your information
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
• fulfil orders and provide customer service
• maintain business and financial records
• meet legal, tax, accounting and regulatory requirements
• resolve disputes
• enforce our agreements
• protect our business and customers
Retention periods may vary depending on the type of information and the reason we hold it.
9. Your rights
Depending on where you live and which laws apply, you may have some or all of the following rights:
• the right to request access to the personal information we hold about you
• the right to request correction of inaccurate information
• the right to request deletion of your personal information in certain circumstances
• the right to object to or restrict certain processing in certain circumstances
• the right to withdraw consent where we rely on consent
• the right to request transfer of certain information to you or another provider where applicable
• the right to opt out of certain targeted advertising or data sharing where applicable
• the right to complain to a supervisory authority or regulator
To exercise any of these rights, please contact us at hello@imb.store. We may need to verify your identity before responding.
If you are in the United Kingdom, you may also complain to the Information Commissioner’s Office if you are unhappy with how we handle your personal information.
10. Security
We take reasonable technical and organisational measures designed to protect your personal information. However, no method of transmission over the internet or method of storage is completely secure, so we cannot guarantee absolute security.
11. Children
Our website and services are not intended for children, and we do not knowingly collect personal information from children.
12. Third party links
Our website may contain links to third party websites, platforms or services. We are not responsible for their privacy practices, content or security. You should read their own privacy notices before providing them with personal information.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or business operations. Any changes will be posted on this page with an updated "Last updated" date.
14. Contact us
IMB Race Clothing LTD
143 Burton Road
Lincoln
LN1 3LN
United Kingdom
Email: hello@imb.store