Fraser Fenwick Carries IMB Racewear Into the GT Cup 100 at Silverstone

We are incredibly proud to see the IMB Racewear name represented at Silverstone this weekend as Fraser Fenwick returns to the GT Cup 100 with Topcats Racing.

Fraser will be competing in the Lamborghini Huracán Super Trofeo as the reigning overall GT Cup champion, with the IMB Racewear logo proudly displayed on his helmet.

For us, this is about much more than branding.

It represents a partnership built around genuine support, shared ambition and the work that takes place long before a driver reaches the circuit.

Supporting the work behind the scenes

Motorsport is often judged by what happens during a race weekend, but the real preparation begins much earlier.

Fraser puts in countless hours on the simulator, analysing performance, refining his approach and chasing time before he arrives at the track.

That behind-the-scenes commitment is exactly what we want to support.

Fraser said:

“The support IMB Racewear gives me is what helps make every event possible. Every hour I spend grinding on the sim, chasing every last tenth, is made possible through their backing. Their support allows me to put in the work long before I ever get to the track.”

Hearing Fraser describe the partnership in that way means a great deal to everyone at IMB.

We have always wanted our involvement in motorsport to be more meaningful than simply placing a logo on a driver, rider or team.

The aim is to build long-term relationships and help support the people who wear and represent our brand.

A growing presence across British motorsport

Fraser’s weekend at Silverstone also reflects the continued growth of IMB Racewear across British motorsport.

Our racewear and teamwear are now represented across several major paddocks, including:

GT Cup with Fraser Fenwick and Topcats Racing
The British Superbike paddock with 2 Strokes Racing
The BTCC support package with PRO-AM Racing

Each partnership is different, but the principle behind them is the same.

We work closely with drivers, riders and teams to create products that look professional, perform properly and reflect their identity.

From custom racewear and teamwear to driver partnerships and branded equipment, we are continuing to grow IMB as a recognised name across both real-world motorsport and sim racing.

All eyes on Silverstone

This weekend, however, the focus is firmly on Fraser.

Returning to Silverstone as the reigning champion brings its own level of expectation, but Fraser has already shown the preparation, determination and pace required to compete at the highest level.

Seeing the IMB Racewear logo on his helmet is a very proud moment for us, and the helmet itself looks absolutely incredible.

We are delighted to play a small part in Fraser’s journey and cannot wait to follow his progress throughout the weekend.

Good luck, Fraser.

Go and have an awesome weekend at Silverstone.